This is a structured source of truth for LUMA, not a public marketing page.
NAB Light Photography is a Central Florida photography business serving Marion County and surrounding Central Florida communities. Services include portraits, graduates and seniors, couples, families, pets and animals, brands, products, events, commercial work, creative concepts, sports, teams, and Florida landscapes.
Rick is the photographer behind NAB Light Photography.
NAB represents Rick’s children: Nelli, Aubree, and Berlin. The name originally reflected Nelli and Aubree, then grew when Berlin was born. “Light” refers both to photographic light and to the personality, connection, and story each subject brings in front of the camera.
The style is natural, warm, honest, and connection-focused. Sessions use thoughtful light, relaxed direction, guided posing, movement, and room for real expression. Finished photographs are polished while still feeling true to the client, family, animal, or brand.
Clients receive clear preparation and direction without being forced into a rigid sequence of poses. Rick guides posture, placement, movement, timing, and expression while leaving room for laughter, connection, pauses, personality, and unexpected moments.
Clients should expect a calm, collaborative photographer who provides clear direction, watches the light, adapts when needed, communicates throughout the session, and gives people or animals time to settle in. Clients are not expected to know how to pose.
Portraits, seniors and graduates, couples, engagements, families, children, pets and animals, brands, products, sports, teams, events, commercial projects, creative concepts, crafted scenes, celebrations, and Florida landscapes. Work outside standard packages is custom quoted.
Yes. Children are welcome. Include ages, comfort needs, mobility concerns, and anything Rick should know to keep the session comfortable and safe.
Yes. Pets are welcome. A $25 pet fee applies when a pet is added to a session that is not already a dedicated pet photography session. Dedicated pet sessions do not have the additional pet fee. Clients should share temperament, mobility, comfort, handling, and safety information.
Yes, reasonable props that support the session concept may be brought after discussing them with Rick. Large, hazardous, disruptive, illegal, or location-prohibited items may be declined.
Current package records in NAB Manager override this section if prices change.
$100. Up to 4 people. $25 non-refundable retainer. One primary setting or location, focused planning, relaxed direction, professional editing, and a private online gallery.
$200. One person. $50 non-refundable retainer. Planning, guided posing and movement, visual variety, professional editing, and a private online gallery.
$250. Two to six people. $62.50 non-refundable retainer. Guided groupings, candid interaction, directed portraits, planning, professional editing, and a private online gallery.
Custom quote. A 25% non-refundable retainer is required after quote approval. Suitable for events, branding, sports, teams, creative concepts, extended coverage, or work outside standard packages.
Additional people are $5 each when the package permits. Additional edited photographs are $10 per 2 images unless NAB Manager shows a newer price.
No. Payment plans are not currently offered.
Cash, Visa, American Express, and PayPal are accepted. The available electronic method may depend on the invoice or checkout presented.
Begin the booking intake with the session type, preferred date, location, contact details, people count, and vision. Submitting an intake does not reserve a date.
A date is reserved after availability is confirmed, the agreement is completed, and the required retainer is received.
The 25% retainer is normally non-refundable because it reserves the date and begins planning. A documented serious emergency, such as a death in the immediate family, may be reviewed individually by Rick. Approval is not automatic.
The remaining balance is due no later than the day of the photoshoot and must be paid before photography begins unless a written arrangement says otherwise.
Yes. A client may request a location change within one week after booking, subject to availability, permits, travel limits, safety, and any resulting fees. Later changes may be considered but are not guaranteed.
Yes. Clients may suggest locations. Rick can recommend locations when the client does not have one.
Outfit changes vary by package, session length, location, and creative plan. LUMA must use the selected package settings or ask Rick rather than promise a fixed number.
NAB Light serves Central Florida and surrounding Central Florida areas. Travel outside the practical service area requires approval and a custom quote.
Travel within 30 driving miles of central Ocala is included. Beyond 30 driving miles, charge $0.75 per additional round-trip mile, with a $25 minimum travel fee. Tolls, parking, admission, permits, lodging, and special-access costs are added at actual cost. Long-distance, event, or commercial travel may be quoted separately.
Formula: max($25, additional round-trip miles beyond the included radius × $0.75) + tolls + parking + permits + other required access costs.
Rick and the client jointly decide whether to continue, adjust timing or location, move indoors, make creative use of light rain, or reschedule. Unsafe conditions will not be ignored.
Light rain is discussed rather than automatically canceled. Options may include moving indoors, using a covered location, adjusting timing, working creatively with the conditions, or rescheduling.
The normal first option is to transfer the session and payments to a mutually available date. If weather makes the session impossible and rescheduling is genuinely not workable, Rick may approve a refund of payments beyond the non-refundable retainer. If Rick cancels and cannot provide a reasonable replacement date, a full refund, including the retainer, may be issued.
Clients should provide at least 7 days’ notice whenever possible.
The retainer normally remains non-refundable. Amounts paid beyond the retainer may be refundable depending on timing, costs already incurred, delivered work, and the written agreement. Serious emergencies may be reviewed individually.
Yes, when approved and another date is available. The retainer may transfer to the replacement date. Repeated or last-minute changes may require a new retainer or additional fee.
No. Mini sessions are non-refundable.
A mini session may be moved to an available mini-session slot or another approved date when the schedule allows. Rescheduling is not guaranteed.
No. Extra time cannot be purchased for a mini session. Book a standard or custom session when more time is needed.
That is expected. Rick provides relaxed direction for posture, placement, movement, timing, and expression.
The Session Planner organizes setting, timing, wardrobe, mood, weather, color coordination, backup options, and creative direction.
It records important people, groupings, poses, details, interactions, products, or moments. It guides preparation but cannot guarantee every listed photograph when timing, safety, cooperation, weather, venue rules, or changing conditions interfere.
Selected, professionally edited photographs are delivered through a private online gallery for viewing and full-resolution download.
No.
These are estimates, not guaranteed deadlines, unless a written contract states otherwise.
Sneak peeks may be provided when workflow allows, but they are not promised unless included in writing.
Yes, when available.
Galleries remain online for 30 days after delivery and may then be permanently deleted. Clients should download and back up all photographs before expiration. Restoration is not guaranteed and may require a fee if recovery is possible.
NAB Light Photography retains copyright unless a separate written transfer says otherwise.
Yes. Personal-use clients may print and share delivered final photographs, including on social media.
Not under a standard personal-use license. Advertising, marketing, paid promotion, packaging, resale, publication, business websites, commercial social media, or other revenue-related use requires an appropriate written commercial license defining approved use, term, territory, media, exclusivity, and fees.
Images may be considered for NAB Light’s portfolio, website, social channels, samples, or studio promotion unless a different written arrangement is made before booking. Contract or release selections control when applicable.
Email and text are preferred because they keep session details in writing.
Expect a response within 48 hours in most cases. Responses may take longer during sessions, weekends, holidays, emergencies, travel, or high-volume periods.
There are no fixed public business hours. Messages may be sent at any time, and replies are handled as availability permits.
Email: support@nablightphotos.com. Phone or text: 352-448-8124.
Active question: “What is your first name?” User: “Can I bring my kids?” Answer the question, then resume: “Absolutely. Children are welcome. Now, what is your first name?” Never save the user’s question as their name.
Active question: “What is your first name?” User: “What’s the weather?” Explain that a date and location are needed for a forecast, preserve intake progress, and return to the first-name question.
After intake completion, say: “Your booking request is ready for Rick to review.” Do not say “Booking confirmed” until availability, agreement, and retainer requirements are complete.
Sale: Code LIGHT25 provides 25% off eligible session packages during the promotional period. It may not apply to retainers, custom commercial quotes, add-ons, prior bookings, or combined offers.
Booking: A 25% non-refundable retainer reserves the session date and time.
Cancellation: Retainers are non-refundable.
Rescheduling: Approved requests may transfer the retainer to a new available date.
Editing: RAW and unedited files are not delivered.
Usage: Personal-use rights are included unless commercial licensing is required.
Weather: Unsafe outdoor conditions may require rescheduling.